My Leadership Style Of The Golden Rule Of Treating Others

As I reflect on my leadership style as it pertains to ethics I have always considered me to be a very realistic but fair-minded person. One of my strong values I live my life by is integrity. I believe in the golden rule of treating others the way you would like to be treated. I have always taken others feelings and actions into consideration when making a decision that not only affect me but the group at large. I noticed that a lot of my morals and values are strongly grounded on the foundation I got from my parents growing up on a tobacco/dairy farm in Metcalfe County. My parents taught me early that all you have in life is your education, your name and your word. Implying that you are only as good as your word and never do anything that will affect your name as your name is who you are. In all aspects of my life integrity is the key to success. I found this chapter to be very interesting as it gave me a greater understanding of my ethical leadership style and explanation o f others. When thinking about my ethical perspective it’s difficult to pick just one. I have found that depending on who I am with sometimes requires different responses. Because I identify a lot with a transformational leader sometimes with family and students who are really struggling with home, school and other outside barriers I become Altruism and my concerns for my family or that individual play a huge factor in my decision making. According to Northhouse (2013) â€Å"Altruism is an approachShow MoreRelatedPhilosophy Of Leadership And Leadership1025 Words   |  5 PagesPhilosophy of Leadership Who has ever wondered how their philosophy of leadership came into existence? Do exceptional leaders possess something others do not? The two questions have a direct relationship to each other. The answer to each question is becoming an outstanding leader takes work and dedication for achieving continual self-improvement. An amazing leader is always growing and improving themselves, as well as, others. Furthermore, if the individual as a leader is not continually improvingRead MoreOrganizational Development : An Effective Leader942 Words   |  4 Pagespredicting leadership performance based on situational, behavioral based scenarios. Taking the assessment helped me understand my potential and opportunities to apply specific behaviors and to understand my leadership profile (Kenexa s Sentino Assessment, n.d.). My highest behaviors exhibited were generating ideas and fostering collaboration and communicating effectively. In order to be an effective leader, I am taking to heart th at I seriously need to focus and spend more time on sharing my visionsRead MoreEthics And Ethics : Is It And What Does It Mean? Essay2424 Words   |  10 Pagesscholars in different ways. Rule –based ethics is popular among public and private entities alike. Mid to low level employees feel they are protected from wrong or nefarious dealings, if they follow the organizations rules. Rule-based ethics extends outward to following the rules ones’ culture and religion as well. The problem with rule-based ethics is acting legally is not always acting ethically. For example, playing on people’s emotions for personal gain or treating subordinates as a disposableRead MoreMI Bank Mission Statement Essay2133 Words   |  9 PagesThe mission of MI Bank is based on the Golden Rule. MI Bank believes in treating its customers, employees, shareholders, and members of the community, the way that they would like to be treated. If MI Bank is going to thrive, it must assess its threats and recognize its opportunities for success. As the bank looks for opportunities to gain market share in the affluent segment and by cross-selling current clients, there are five ideas that I think MI Bank should consider to order to enhanceRead MoreManage finance within own area of responsibility in health and social care or children and young people’s settings5025 Words   |  21 Pagesand social care or children and young people’s setting The difference between Managing and Leading Stephen R. Covey’s The 7 Habits of Highly Effective People: described the difference between management and leadership as â€Å"Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall.† The differences can be seen as:- ï‚ § Managers develop policies and procedures. Leaders develop vision and strategy. ï‚ § Managers direct and controlRead MoreManaging Business Organization5386 Words   |  22 Pagesof leading. A 21st century manager should possess three traits and utilize them to lead organizations: the ability to stimulate change, excellent planning capabilities, and ethics. A manager can be defined as â€Å"a person who works with and through other people by coordinating their work activities in order to achieve organisational goals† (Robbins, 2003). An organisations management hierarchy can be conventionally categorised in to three levels: the top, middle and first line levels of managementRead MoreLeadership Power10268 Words   |  42 PagesReport: Leadership, Power Influence. {draw:frame} Which form of power has the best influence on effective leadership? Word count: 2,746 Executive Summary Leadership, power and influence is a theme within management that is constantly developing overtime. Leaders are continuously developing new and innovative ways to empower their followers in order to get the best out of them. For the purpose of this report, we have decided to look at the assumption that leadership is basedRead MoreLeadership Power10259 Words   |  42 Pages Leadership, Power Influence. {draw:frame} Which form of power has the best influence on effective leadership? Word count: 2,746 Executive Summary Leadership, power and influence is a theme within management that is constantly developing overtime. Leaders are continuously developing new and innovative ways to empower their followers in order to get the best out of them. For the purpose of this report, we have decided to look at the assumption that leadership is basedRead MoreOrganizational Development Report2841 Words   |  12 Pagesamp; OD (With McDonald’s Pakistan as a Real Life Example) ACKNOWLEDGEMENT In the name of Allah, the most merciful amp; beneficial, I am very thankful to Almighty Allah, who strengthened me to complete this report. I acknowledge my sincere gratitude to my subject teacher , without her kind guidance, support amp; encouragement; I may not be able to complete this report. I hope that any short comings, errors amp; mistakes are purely accidental and would be pardoned. TABLE OF CONTENTS Read MoreImproving the Guest Experience at the Walt Disney World Resort7456 Words   |  30 Pagesrather than exclusively on the Guest experience itself. Feedback tools need to be developed to increase the effectiveness of management and increase management’s accountability for their team’s performance. Lastly, managers should remember the golden rule in that they should treat ‘Cast Members how they would want them to treat Guests.’ In doing so, Disney will be striving to create a magical experience not only for its valued guests, but also for the people that make it happen, the Cast. Disney’s

Teaching Is Not A Babysitting Job - 1358 Words

Going into the teaching profession has been my passion for quite some time now. Although teaching can have many different stereotypes and misconceptions, I still choose to continue towards this career. Every job has it’s own stereotypes and misconceptions. I currently work at a school, which has offered me a lot of on the job training for my future career. My current job has allowed me to see the different stereotypes and misconceptions that come along with the teaching career field. I am fortunate to already be working in my career field so I can prepare for the future stereotypes and misconceptions when I am a teacher of my own classroom. One stereotype and misconception that stands out to me the most is many people think teaching is†¦show more content†¦We give them redirection when needed; we allow them to start working on the problem on their own before intervening in the situation. Sometimes if children need help, we will supply them with a script. For example, Billy and Jonny are fighting over a toy; they are tugging the toy back and fourth. I may say to them, â€Å"Billy and Jonny, you both seem to want this toy.† I would talk to each of them and get their side of the story. After I heard both sides I would ask the children, â€Å"You both want this toy, can you come up with a solution?† The best way for a child to learn to self regulate is for them to come up with a solution on their own. Billy may say we can share the toy and Jonny may say we can take turns. Either of these solutions can be acceptable as long as the two children can agree on it. As a teacher, it is really rewarding when you can see your students have a problem and watch them solve the problem on their own. Looking in a classroom from an outsider’s perspective, people may not see the importance in self-regulating, but as teachers it is a huge accomplishment. I would have never known about all of these stereotypes and misconceptions if I did not work in this field and did not attend Child Development classes. Working in this field has showed me that teaching is way more than just babysitting. Stereotypes and misconceptions in this field are everywhere, only the people that work in thatShow MoreRelatedPersonal Narrative : My Favorite Memories805 Words   |  4 Pagesgenuinely tell how much she enjoyed expanding the minds of her students. As I grew older, I recognized how much I enjoyed being with and helping children, whether it was one of my peers or the children whom I babysat. One of my favorite memories is of babysitting a child who was struggling with her history homework. I sat down with her, re-read the question aloud and walked her through the chapter in her book to find the answer. The moment she found the answer in the book her face lit up. That is one ofRead MoreBecoming An Educator As A Educator1207 Words   |  5 Pageswhere my passion for children originated. When I turned 12, I got my babysitting license from Red Cross as soon as I could sign up for the class. Then, after six years of various babysitting jobs here and there, I received my first professional job in education at an elementary school in my neighborhood, working for their after school program. Since that job I can’t imagine doing anything other than teaching. Throughout my various jobs working with children, and especially during 33 hours of field placementRead MoreMy Career As A Teacher979 Words   |  4 Pagestowards a career as a teacher. As we get older, we tend to change our career aspirations from what we dreamed of as a child. For me, the career of choice and indeed my passion continues to be teaching. I have always enjoyed being around children and especially younger ones. Combining my passion for teaching and enjoyment of the company of younger children leads me to the belief that I should be an elementary school teacher. â€Å"An elementary school teacher is a person trained to educate children fromRead MoreMy Leadership Style Of A Teacher Education Student985 Words   |  4 Pagesnot really scrutinized my own leadership and management styles nor the expectations that I have for my students before, which are three of the most vital components of teaching that will either create a successful or unsuccessful year. My hope is th at through this discussion board posts, future education classes, and my student teaching experience, that I will have concrete ideas on how I believe that my classroom should run. My leadership style is a very interesting one because it changes dependingRead MoreMy Love For Kids1001 Words   |  5 Pagessomeones life a very young age. Not being able to give my full attention would be selfish knowing my job revolves around other kids and their needs. I really do like kids. The way I like kids, though is very specific and short term I was able to experience the joy of teaching at a young age. I was able to introduce lesson plans to young kids between the ages 3 and 4 impacting their life and teaching them the basic they need to start with. Like reading, writing, counting, and even science. Me experiencingRead MoreGrandmothers : An Essential Role1704 Words   |  7 Pagesprovide personal assistance to the grandmother. Some of the grandparents help only occasionally or if the parents have to do something. It depends on the need and the circumstance. Mrs Jones introduced by Cotteril said that she will help with babysitting during a special occasion or if the parents has to do something during the day, and she also states that she will not make a habit of it. She shows that she is not willing to spend time with the grandchildren some of grandparents doesn’t want toRead MoreTeaching Information And Pass It Across Our Current Society1187 Words   |  5 Pagescurrent society. Each new generation that comes along into schools has an increasingly bad outlook on actually learning material, but rather just wants the good grade. This attitude in the classroom affects teachers, who are there to be teaching information, not babysitting ignorance. Teachers, they don’t get paid well. This is becoming a known fact. Many teachers now only teach if it is a true passion because the money is not there . Although many states have priorities to certain elements that benefitRead MoreThe Impact Of Bad Parenting In The Glass Castle By Jeannette Walls1178 Words   |  5 Pagesshowing his kids that they can’t rely on him is when Rose Mary leaves town. Since Rex cannot keep a job for very long and Rose Mary doesn’t work for the majority of the novel, Jeannette and her siblings cannot rely on them to bring money into the house. When they make money, Rex spends it on alcohol. When Rose Mary leaves for two months to take college courses in Charleston and renew her teaching certificate, she leaves Jeannette in charge: Before Mom left, she gave me two hundred dollars. That wasRead MoreEssay On Real Life1359 Words   |  6 Pagesdifficult to make continuous plans with friends before leaving for college. This transition was new, unknown, and full of great surprises. Just a week after graduating from high school, I started my first official job. Teaching 10-year-olds at a summer camp seemed like a typical young adult summer job. This specific summer program was held at a Presbyterian church, requiring bible studies every day. I’m not religious so it was difficult to teach a subject I didn’t know about or believed in. This was a newRead MoreThe Glass Castle By Jeannette Walls1241 Words   |  5 Pagesup the subject when in a conversation with Lori. Battle Mountain was at first a sign of hope: Rex landed a new job as a miner, they had food, and the birth of Maureen. Slowly things start going downwards from a building on fire with Brian inside, Jeanette getting raped, Rex’s and Mary’s fight, and when JD shot them at them with a BB gun. As things progressively got worse Rex loses his job, and begins drinking heavily and taking up unusual work in order to provide for his family. As most of the money

Husserl Essay Example For Students

Husserl Essay Phenomenology, by Edmund Husserl appears the text From Plato To Derrida, this paper is a overview of his life and works. In this paper I hope to better explain his theory on phenomenology and to share my thoughts on his writing. Edmund Husserl was born April 8, 1859, into a Jewish family in the town of Prossnitz in Moravia, then a part of the Austrian Empire. Although there was a Jewish technical school in the town, Edmunds father, a clothing merchant, had the means and the inclination to send the boy away to Vienna at the age of 10 to begin his German classical education in the Realgymnasium of the capital. A year later, in 1870, Edmund transferred to the Staatsgymnasium in Olmtz, closer to home. He was remembered there as a mediocre student who nevertheless loved mathematics and science, of blond and pale complexion, but of good appetite. He graduated in 1876 and went to Leipzig for university studies. At Leipzig Husserl studied mathematics, physics, and philosophy, and he was particularly intrigued with astronomy and optics. After two years he went to Berlin in 1878 for further studies in mathematics. He completed that work in Vienna, 1881-83, and received the doctorate with a dissertation on the theory o f the calculus ofvariations. He was 24. Husserl briefly held an academic post in Berlin, then returned again to Vienna in 1884 and was able to attend Franz Brentanos lectures in philosophy. In 1886 he went to Halle, where he studied psychology and wrote his Habilitationsschrift on the concept of number. The next year he became Privatdozent at Halle and married a woman from the Prossnitz Jewish community, Malvine Charlotte Steinschneider, who was baptized before the wedding. The couple had three children. They remained at Halle until 1901, and Husserl wrote his important early books there. The Habilitationsschrift was reworked into the first part of Philosophie der Arithmetik, published in 1891. The two volumes of Logische Untersuchungen came out in 1900 and 1901. In 1901 Husserl joined the faculty at Gottingen, where he taught for 16 years and where he worked out the definitive formulations of his phenomenology that are presented in Ideen zu einer reinen Phanomenologie und phanomenologischen Philosophie (Ideas Pertaining to a Pure Phenomenology and to a PhenomenologicalPhilosophy). The first volume of Ideen appeared in the first volume of Husserls Jahrbuch fr Philosophi e und phanomenologische Forschung in 1913. Then the world war disrupted the circle of Husserls younger colleagues, and Wolfgang Husserl, his son, died at Verdun. Husserl observed a year of mourning and kept silence professionally during that time. However Husserl accepted appointment in 1916 to a professorship at Freiburg im Breisgau, a position from which he would retire in 1928. At Freiburg Husserl continued to work on manuscripts that would be published after his death as volumes two and three of the Ideen, as well as on many other projects. His retirement from teaching in1928 did not slow the pace of his phenomenological research. But his last years were saddened by the escalation of National Socialisms racist policies against Jews. He died of pleurisy in 1938, on Good Friday, reportedly as a Christian. Husserl believed that Phenomenology was a exact science whose main purpose was to study the phenomena, or appearances of human experience. However, he did not think of it as a science of facts, but rather as an apriori or eidetic science, which deal with essences, and is based on the absolute certainty. This type of certainty was thought to be achieved through examination of consciousness by consciousness itself. Husserls aim was to find a philosophy that can serve as an absolute basis for the development of all the sciences, by searching for facts which cant be doubted. If we understand Phenomenology to be the study of the structures of consciousness that allow conscicousness to refer to objects outside itself , we can see that a phenomenologist would consider only what was instantly presented to consciousness. In other words, this study requires reflection on the content of the mind to the exclusion of everything else. Husserl called this type of reflection the phenomenological red uction. In this reduction, there is exclusion from thought of everything which is derived via scientific or logical

Strategic Report on Innovation and New Product Development Process

Question: Discuss about the Strategic Report on Innovation and New Product Development Process. Answer: Introduction The competitiveness of an international company is dependent mostly on the steps that it undertakes before introducing new products in the market in addition to its innovativeness. According to Hyrup et al (2012), Innovation is the process of inventing an idea which is put into practice by creating a service or goods that customers will pay. Innovation involves the use of imagination or information in generating useful products or services (Johnston and Bate 2013).The buyers purchasing power is increased and more profits are realized by a business that embraces innovation in their products or services. The process of introducing a new product in the market is called New Product Development (Cui, Chan, and Calantone 2014). Objectives Discussion on how the growth of Heinz company have been facilitated through innovation Explanation on the process that Heinz Company takes in New Product Development. Discussion Innovativeness The Heinz Company has been very innovative to capture its market internationally. The innovation has been enabled by incorporating the following into its production. Innovative Packaging Packaging provides strong brand personalities, makes the products stand out and communicates the benefits of the products .The packaging helps to differentiate the products between competitors and hence enhance brand identity (Rundh 2013).The packaging techniques for the products of the Heinz Company have been unique compared to the competitors. The products that Heinz produces have a unique logo that is very attractive for the customers and is the main reason why the customers purchase the products in bulkiness. The growth of this company has therefore been linked to innovative packaging. Brand Name The brand name of the products should be able to reinforce the product promise. The customer brand loyalty is mostly determined by the brand name of the products. According to Kapferer (2012), the brand name affects the customers perception of the products and act as an intervening variable for the customers to purchase a certain product. The brand name change the psychological perception of the products by the customers which makes them regard the product as of high quality and in turn make the customers prefer the products from other products that act as a substitute (Brodie et al 2013).The Heinz Company has been taking a lot of time before establishing the brand name for its products. Different brand names are developed and the customers choose the best brand name for a new product before being introduced in the market. The brand name for products has therefore been the main contributor to the growth of Heinz Company. After-sales Service Customers repeat their purchasing if their initial buying experience was not faulty. After sale service is vital for the company as it boosts a competitive edge against other market players. The majority of the customers want high-quality post sales services for them to buy goods in bulkiness or spending more money on services or goods. The after sale services include reverse logistics, instant customer care, transport of goods to the buyer premise and return product management (Velamuri, Bansemir, Neyer and Mslein 2013). The Heinz company has launched the after sale services department to deals with the customer after the goods are sold. After the establishment of this department, the company has immensely increased the sale volume for the produced products resulting to growth. Product Pricing Innovative marketing strategies involve psychological pricing of products. According to Hinterhuber and Liozu (2014) certain prices for the products impose a psychological impact on the customers which convince them to buy the product. Odd pricing forms an example of psychological pricing where the price of the products is expressed to almost a round number for example prices like $29.99 and $3.97. The customer perceives products with odd prices to be cheaper than they actually are, hence tend to buy more products. The customers perceive the price $ 29.99 as being $20 rather than 30$. The demand for the products with odd pricing is thus increased compared to those with even pricing. The marking of goods at the lowest possible price is important as the decision making of the customers on the price of the product is changed and hence buys the product. The use of introductory prices for new products in the market is also a form of innovation. The introductory prices are low prices that a new product is sold to customers and after the customers are used to buying the product the prices are slightly raised to avoid a loss to the company. The Heinz Company has introductory prices for new products in addition to integrating odd pricing for its products to induce the customers to buy the products. The psychological pricing has been one of the contributors to the growth of the company internationally. Blending Blending involves mixing one substance with another so that it can form one mass. Blending is one of the methods that a business can include in its innovative ideas. The blending of products improves their quality, smell, and color (Cagan and Vogel 2012). The Heinz Company has been at the forefront in blending its products to ensure that the product provides the required value for the customers. The ingredients used by the company are ensured that are safe for human consumption. Almost every product for this company has a unique ingredient which improves the taste, smell, nutritive value and the appearance of the product to the customers. The customers buy the products for Heinz Company due to innovativeness in blending the products beyond their expectation and this has been the main reason for the growth of this organization internationally. The Innovation of New Products. The invention of a new product is part of innovation for a business or organization. Li et al (2013), assert that the organization that introduces new products in the market has a competitive advantage and hence expands and grows faster compared to other industries. The new products should be unique from other products produced by the company. The Heinz Company has been producing new products which have been enhanced by the establishment of innovative centres like European innovative centre. The function of the innovative centre is to come up with new products which are healthy for human by embracing nutritional science in the invention of the products. The centres have workers who include researchers, food scientist, quality engineers, and nutritionist. New products introduction in the market has been the main contributor to the growth of the company.2.2 The Main Components of New Product Development Process for Heinz Company Idea Generation Basic research is the main component for generating ideas on new product development. The insight for a new idea can emanate from trade shows, consumers and market trends, employees, competitors, sales persons, ethnographic discovery methods and corporate spies. The ideas can also be generated by conducting the SWOT analysis for the organization. The idea generation for new products is vital for the growth of the organization as new products are able to capture the changing customers needs and preferences (Olver and Hess 2011). The idea generation process should, therefore, be incorporated as part of the growth strategy for Heinz Company. Idea Screening The ideas generated by new product development should be screened before being implemented. Chan et al (2011) argues that it is not all ideas that are generated for initiating a new product should be continued, some of the ideas are dropped based on certain set criteria. The best idea would be the one that increases the market share and at the same time, the customers benefit from the product. The factors that would be considered in screening for the idea include the anticipated competitive pressure that the idea for the product would have, technical feasibility in manufacturing the product and the profitability for the new product to the organization. The Heinz Company also look into the ideas generated and decide on the best idea that should be implemented. Testing the Concept The process involves the investigation of the intellectual property rights for the product, the target market and the benefits the product will have to the organization and the customers. The product should be analyzed for its cost effectiveness, the total cost of production and the reaction that the customers will have on the product (Olver and Hess 2011). Business Analysis The stage involves approximation of the selling price of the expected product. The company should evaluate other companies that produce similar products and the customers feedback about the product in order to determine the likely selling price. The estimated selling price can be used to approximate the likely profits that can be reaped from the sales of the product. The size of the market for the anticipated product can also be estimated to determine the sales volume for the product (Annacchino 2007). Business analysis is vital during new product development process in order to determine if the product will suit the organization Marketability Test The product should be tested in the market before it is authorized for production. The marketability testing involves producing physical prototype and the product is then packaged to determine customers reaction (Tahera, Eckert and Earl 2015). Trade shows and customers interviews on the product are conducted. The product is distributed to the marketplace and sold for the first time and determine whether the customers purchase and accept it in the market. Adjustments are made based on the customer comments regarding the product. Technical Implementation The stage involves several departments of the company including finance, marketing, and production department. Fuller (2016)claims that the production department will formulate its plan on how it will produce the product, the finance department will be responsible for providing the funds required to introduce the new product in the market while the marketing department will establish the policies on how the product will reach the target population. There should be appropriate planning for the engineer operations and appropriate supplier collaboration before the product is produced. The resources should be estimated which are needed for manufacturing based on the requirements for production. Commercialization Commercialization is at times considered as post new product Development. The new product is launched officially and is distributed to the market for purchase by the customers. The distribution channels are loaded with products. The product is advertised in different advertisement media so that it can be known by the consumers (Kahn et al 2012). The technical support has the mandate of monitoring the progress of the new product in the market. Perfect Pricing The new product is introduced in the market at a low price called the introductory price. The organization has the mandate of ensuring the price of the product is changed after a grip of the market is established. The factors to be considered in determining the price of the products in the market should be based on the overall cost of production of the product and the competition from other companies producing similar products (Corrocher and Guerzoni 2015). The internal cost should not exceed the profit for the newly introduced product. Perfecting pricing is important in ensuring that the company does not undergo a loss and at the same time ensuring that the prices are not so high that the purchasing power of the buyers is considerably reduced. Conclusion The growth of any manufacturing company is usually realized when the company embraces the best processes in the introduction of new products and innovation while dealing with its products. The innovation process is not just coming up with an idea but how that idea can be implemented in producing useful services and products that customers can purchase. The innovation involves not only coming up with new unique products but also changing the existing products to the customer preference so that they can increase their purchasing power. The innovation for the existing products that enhances the growth of the company includes innovative packaging, introductory and odd pricing, blending techniques, after sale services and brand name. Recommendation The strategic growth is realized after c company engages in effective new product development process. The new product development process should be integrated into the strategic growth report as weak new product development process can result in a considerable loss to the company while effective new product development process acts as a boost to the growth of the company. The Heinz Company should include the New product Development process in its strategic growth report when it discusses on how the innovative centres whose purpose is New product Development have resulted to the growth of the company. References Annacchino, M, 2007.The pursuit of new product development. Amsterdam: Butterworth-Heinemann. Brodie et al, 2013. Consumer engagement in a virtual brand community: An exploratory analysis.Journal of Business Research, vol. 66, no. (1), pp.105-114. Cagan, J and Vogel, CM, 2012.Creating breakthrough products: revealing the secrets that drive global innovation. FT Press Corrocher, N and Guerzoni,M, 2015. Post-Entry Product Introduction: Who Explores New Niches?.Industry and Innovation, vol. 22, no. (1), pp.18-36. Chan et al. 2011. Closing the loop between design and market for new product idea screening decisions.Expert Systems with Applications, vol. 38 no.(6), pp.7729-7737. Cui, AS, Chan, K and Calantone, R, 2014. The Learning Zone in New Product Development.IEEE Transactions on Engineering Management, vol. 61, no. (4), pp.690-701. Fuller, GW, 2016.New food product development: from concept to marketplace. CRC Press. Hinterhuber, A and Liozu, SM, 2014. Is innovation in pricing your next source of competitive advantage?.Business Horizons,vol. 57, no. (3), pp.413-423. Hyrup et al, 2012.Employee-driven innovation: A new approach. Palgrave Macmillan Kapferer, JN, 2012.The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers. Johnston, RE and Bate, JD, 2013.The power of strategy innovation: a new way of linking creativity and strategic planning to discover great business opportunities. AMACOM Div American Mgmt Assn. Kahn et al, 2012. An examination of new product development best practice.Journal of Product Innovation Management, vol.29, no. (2), pp.180-192. Li et al, 2013. Top management attention to innovation: The role of search selection and intensity in new product introductions.Academy of Management Journal, vol. 56, no. (3), pp.893-916. Olver, J and Hess, R, 2011. A New Product Development Process: William and Marys Experiment in MBA Development.College Teaching Methods Styles Journal (CTMS), vol. 1, no. (3), p.91. Kiss, A and Barr, P, 2014. New Product Development Strategy Implementation Duration and New Venture Performance: A Contingency-Based Perspective.Journal of Management. Rundh, B, 2013. Linking packaging to marketing: how packaging is influencing the marketing strategy.British Food Journal,vol.115, no. (11), pp.1547-1563. Tahera, K, Eckert, C and Earl, C, 2015. Highlighting the importance of testing in the product development process. Velamuri, VK, Bansemir, B, Neyer, AK and Mslein, KM, 2013. Product service systems as a driver for business model innovation: lessons learned from the manufacturing industry.International Journal of Innovation Management, vol.17, no. (01), p.1340004.